Two Goals

Keep in mind that the two most important goals for your cash gardening business are to grow a top quality product and to deliver consistently every week. When you're striving to grow a perfect crop, you don't want anything to interfere with that, especially the first year or two. That's why I caution everyone who's just getting started: don't get caught up in what you're going to do with your undersized, leftovers, or seconds. If you can't eat them, and don't have close friends who aren't looking for continual freebies, put everything in the compost pile, where they'll help you with next year's crop. Learn from your experience how much to plant.

Of course, there are ways of stretching out your season and holding things so they'll last a little longer. For example, if you're getting too much lettuce coming to size all at. once, cover half your crop with shade film and stretch out your harvest for another week or so. But again, if you hold the lettuce back from rapid growth, the taste may lose some of its quality. You may be sacrificing your reputation and business for twenty or thirty heads of lettuce.

For your first year, concentrate on growing the best produce you can and delivering only the perfect vegetables to your prime cash customer. Don't worry about anything else that first year. Get your routine under control, and establish a consistent record with your buyer for bringing him the absolute best at a reasonable price.

Once your business is established, you can try some of these suggestions, but keep in mind always your main goal of raising and selling most of your produce to one or two main buyers without getting sidetracked by several incidental ventures. Your major profit will come from this main business.

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