In the months before I left I wrote a number of business plans and gave much thought to how I was going to start my business. My business began with a few humble cards advertising my services in some dreary-looking seaside newsagents. Tucked in between Angie's Mobile Hair Salon, 10% discount for genuine (underlined) OAPS, Greenfingers Ladies Only Gardening Service and a whole range of other handwritten advertisements offering anything from a clapped out car to a discreet private massage, was my card, advertising Paul Power's Gardening Service. It was a humble beginning. My initial advertising bill was less than £2.50. Having taken £5 with me, I invested the change in a coffee and Danish pastry. I was in business!
Then to my enormous disappointment two weeks had already passed and I hadn't had a single call. It seemed that no one wanted my services. Disappointment turned to disillusionment and all the wonderful images of being self-employed began to ebb away. I was to learn my first hard lesson of running your own business:
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Your online business plan needs to make sure it addresses the management and administration structure in other words your organization’s breakdown. Online businesses often have a simpler organization structure than a traditional business, but that’s not always the case, and it must be clearly defined.